At Business Content, we offer you a choice of email marketing solutions for your business to best fit your business model. Contact us today to set up a meeting and see how a custom email marketing solution can benefit your business.

Why Use Email Marketing?

Email marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to new levels. Whether your business is found solely online or is a small business whose greatest technology asset is the thirty-year-old calculator in the office, your business can benefit from email marketing.

In this age of technology, you can use email almost as an automated marketing staff member. Email can be used to turn those with no interest in your product into prospects, prospects into customers, and then follow-up with customers x number of days after a purchase, helping them become a repeat customer.

What is Email Marketing?

E-mail marketing is basically sending out newsletters or e-zines to your subscriber list. In keeping with best practices and not to be considered a spammer, this subscriber list is assumed to be an “opt-in” list, meaning that your subscribers must somehow request (via a sign up form on your website, in person, or by making a purchase, etc.) to be placed on your email list. The benefit of using opt-in lists is that these are people who actually want to receive your newsletter, which will include information about your product and industry.

An even better choice that is becoming more and more the industry standard is to use what's called "double Opt-in" where a customer signs up for your newsletter via your website (first Opt-In), they are then sent an automated email asking them to confirm their subscription by clicking on a link (Second or Double Opt-In).

Build Relationships with Email Marketing

The key to turning your first-time customers into repeat customers is by building relationships. Even though email is faceless, it can still greatly assist you in building a solid relationship with your customer base. Tough competition will attempt to draw your customer base away by undercutting your costs and doing whatever possible to switch your customers over. The best way to prevent your customers from jumping ship is to build a relationship with them over time.

What better way to do this than to provide useful information right to their email inbox? Providing helpful hints, tips or reviews in an email message is a great way for recipients to want to continue receiving your email. You may also consider coupons that will motivate action on the part of your customer, providing you a way to instantly obtain feedback on your campaign.

Measuring Your Email Marketing Success

We offer email marketing solutions that have open and click-through tracking, giving your marketing department instant feedback on the e-mail’s effectiveness.

Email marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly emails will keep your brand in your target consumer’s mind.