Small Business Marketing Resources

Email Marketing List Building - Back to Basics

Collecting contact information is as simple as just asking for it.

The fact is, that email marketing can help you establish andbuild relationships that will help you grow your business. But, thereare two rules you need to follow:

You’re considering email marketing to promote your business? Smart Move!

Congratulations, you’re about to step into the world of email marketing – one of the smartest ways ever for developing your business. And to help you get started, here’s a bird’s-eye view of what email marketing’s all about – from planning, to getting your campaign going, to making it successful.

You bet you do!!

A lot of home building and renovating professionals I talk to (usually in the pub or out scuba diving) say they hardly play around with the internet or are simply too busy to use it.

Guess what?  You can guarantee that your potential customers do. Over 70% of people building or renovating are using the internet as their primary tool for researching data and locating products and services just like yours.  Whether it's Landscaping, Window Installation, brick layers, pavers, painters you name it...people are searching the internet for you as I type this.

Did you know only 40% of Small Business in Australia have a Website?

Are you going to be ahead of the curve or slagging behind?

Today's marketing is much more about inbound, or getting customers to come to you rather than you shouting at them with things that they don't want to hear.

Does telemarketing get on your nerves?  I know I hate it when someone calls me when I haven't asked for information. How many of you have "No Junk Mail" posted on your mail/post box?

Here's a great video put out by HubSpot that pokes fun and makes you think about the differences between inbound and outbound marketing.

What's the difference between inbound and outbound marketing?