As a proofreader of business writing, I see many of the same errors made again and again. Errors in your writing (be they in advertising copy, correspondence, or a web site) are more serious, I believe, than most people realize.

Is online shopping for me? This is a question many retailers in Australia Face.

The following article from the Sydney Morning Herald talks about why retailers in Australia should consider selling goods and services online.

http://www.BetterWritingSkills.com

Most folk don't enjoy having to write proposals, memos, reports and the dozen other things that seem to get in the way of their *real* work. Nonetheless, if it's your job to do it, you need to be able to do it well.

To do this, we need to look at how to construct a persuasive argument. To write persuasively, you need to answer four key questions before you start:

The Title Tag - Leaving out your web site Title is similar to publishing a newspaper without a headline. It's that important!

The Title not only displays at the top of the browser window, but also appears when potential customers perform a search and review the results. The Title is indexed by all the major search engines.

In terms of SEO, the Title tag has lost a bit of its importance. It is now only of average importance with Google, but with Yahoo! and MSN it is still very important. This section will concentrate on the new standard of the Title tag.