Today's marketing is much more about inbound, or getting customers to come to you rather than you shouting at them with things that they don't want to hear.Does telemarketing get on your nerves? I know I hate it when someone calls me when I haven't asked for information. How many of you have "No Junk Mail" posted on your mail/post box? Here's a great video put out by HubSpot that pokes fun and makes you think about the differences between inbound and outbound marketing.What's the difference between inbound and outbound marketing?
With “old marketing” techniques, you are trying to reach a broad audience and hope or some small percentage (usually 1-3%) to respond. Looking at this another way, 97%of your marketing is wasted.
Adobe Flash Player not installed or older than 9.0.115!
The way people shop has changed drastically – people are much more in control of what information they eceive and how they receive it. The Internet and the emergence of sites like Google, Yahoo, MSN, digg, del.icio.us and facebook has changed the dynamic of how people purchase products. People are now much more able to get information about different vendors, products, and industries themselves without interacting with your company directly.
“Old Marketing” methods include:
- Inside sales
- Telemarketing
- Tradeshows
- Seminars
- Print Advertising
- Direct mail/email (Buying Bulk Email Lists)
“New Marketing” methods include:
- Search engine optimization (SEO)
- Pay per click (PPC) advertising
- Blogging and leveraging the blogosphere
- Buzz marketing
- Targeted landing pages
- Conversion tools
- Sophisticated analytics
