Monday, May 30, 2016
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Search Engine Optimisation in Perth

Google Search

More and more, when a person wants to find out about goods of services they will go to the internet first and perform an search in a major search engine. SEO is what helps you to be found by the search engines, at its most basic level it involves the process of researching various key words and phrases and making the best use of them on your website so that your customers can easily find you.

Basic SEO is completed and included for each page. Search Engine Optimsation has grown into an entire industry and involves many hours of thought and research.

Search Optimization in Perth Is Becoming More Important Every Day

Any company who “Guarantees” that you will be in the top listings of the major search engines either does not understand SEO concepts or is utilizing “Black Hat SEO techniques” that could get your site de-listed or banned on major search engines such as Google.

When starting a new website it is important to take SEO Techniques into account right from the start when developing your content.

Here are some general guidelines for SEO:

Search engine optimization consists of 9 main steps

  1. market research
  2. keyword research
  3. on page optimization
  4. site structure
  5. link building
  6. brand building
  7. viral marketing
  8. adjusting
  9. staying up to date

Step 1:

The first step is to search the major search engines to see where your competitors are ranking for key words and phrases which you deem to be important.

You can extend out the research you get from the search results analysing the following marketing data points in the search results:

  • site age
  • Google PageRank
  • Inbound link count
  • if any governmental or educational sites link at their site
  • if they are listed in major directories
  • if bloggers link at their sites

We will assist you with these steps. You are the experts in your field therefore, your input is crucial when building key word lists and choosing what phrases to target.

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