SEM

Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

An example of this is Google's AdWords Service.

At Business Content we primarily use Google AdWords. Why? Because world wide Google has the larget market share of search engine traffic.

No matter what your budget, you can display your ads on Google and their advertising network. Pay only if people click your ads.

Together with your company we will come up with Targeted Pay Per Click (PPC) Advertising Campains that fit with your budget.

Why do we stress targeted? Well many first time users of Google Adwords fall into a few traps. Here's the number mistake that we see:

Bidding on too many keywords and phrases as "Broad Match".

With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren't in your keyword lists. Keyword variations can include synonyms, singular/plural forms, relevant variants of your keywords, and phrases containing your keywords.

Where this may seem like a great benefit, it can also bring just the causual web surfer to your site. Costing you money each time a person clicks on your ads. Easting away at your budget, driving up your costs, and reducing your ROI.

Contact Us today and let us help you save money while increasing traffic to your website.