Choosing Domain Names - Domain Names
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Once you have decided on a TLD, you need to consider a relavant name.
This does not have to be the exact name of your company, but when registering your preferred domain name in Australia you must be able to prove that the name you are choosing is relavant to your business.
Start brainstorming for relevant to your domain words.
- List as many words as you can think of related to your preferred domain name.
- List as many words as you can think of that are related to the content of your website.
Make different combinations with the listed words that are:- short,
- memorable,
- not easily confused,
- hard to misspell,
- relate to the core of the business,
- sound solid to the core of your business.
- Shorter domain names are easier to remember and type, and far less susceptible to mistakes: for example lottary.com is easier to remember, type than playthenationallottaryonline.com
But sometimes there is an exeption to this rule. A longer domain can be easier to remember by human memory than the shorter one - for example tbrea.com is a sequence of unrelated letters that is difficult to remember and type correctly, whereas, if we expand it to its long form 'TheBestRealEstateAgency.com' we are more likely to remember the domain name.
Pick a few of these combinations that you most like for the name of your domain.
If you like a specific word to be included in the domain name, think of all its forms: noun, verb, adverb, adjective. Consider also hyphens and numbers: sometimes you are a hyphen away from the dreamed domain name.
Start searching for the availability of these domains.
If you do business online, register your domain with as many of the extensions as available.
- Point them all to your site
- Let your name drive more traffic to your site
If your preferred choice is not available, do not get discouraged and try the next combination.